In 2011 the company Apple Lossless Audio CODEC (ALAC), launch Crab with "trumpets and trumpets" as a personal assistant that everyone had to use in the daily use of the iPhone, but in 7 years the software has "beat the pace". More than 10 Apple engineers who worked on the development of Siri over the years claim that Apple launched Siri with the iPhone 4S before the software was ready, with insufficiently well-developed functions, but then Apple said that it was offered in beta version.
Apple combined the various teams that were developing Siri, and this led to a war between employees over how the assistant should evolve into a complex piece of software, or remain one that only offers answers to questions. Scott Forstall oversaw the initial team that developed Siri, he also had a deputy, who tried to impose some controversial decisions that the engineers did not agree with, including updating the assistant once a year.
How Apple destroyed Siri in seven years
The Apple employee denied the engineers' claims, stating that he was not against constant improvements to Siri, stating that some subordinates made decisions of this kind, which he later reversed. Being a supervisor for the launch of Apple Maps, which was a failure, Forstall and his subordinate left Apple, and from here the evolution of the assistant went on an even worse path, the team developing Siri finding out about the existence of the HomePod only in 2015.
"Siri's various teams morphed into an unwieldy apparatus that engaged in petty turf battles and heated arguments over what an ideal version of Siri should be—a quick and accurate information fetcher or a conversant and intuitive assistant capable of complex tasks. In a sign of how unprepared Apple was to deal with a rivalry, two Siri team members told that their team didn't even learn about Apple's HomePod project until 2015—after Amazon unveiled the Echo in late 2014."
Although Siri is part of HomePod, the assistant is inferior to Google Assistant or Amazon Alexa, Apple originally intended to launch the speaker without Siri, and the decision would have been very good, because Siri is the main problem of HomePod now. Former Apple engineers say that the management team made bad decisions over time that brought Siri to the state it is in now, and that Google and Amazon have much better software than Apple's.
"The most notable failure in Siri's evolution is that it still lacks the third-party developer ecosystem considered the key element of the original Siri vision. Apple finally launched SiriKit in 2016 after years of setting aside the project and shifting resources away to other areas. But SiriKit has yet to fulfill its promise. So far it includes just 10 activities—Apple calls them "intent domains"—such as payments, booking rides, setting up to-do lists and looking at photos. Several senior engineers who worked on SiriKit have left Apple or moved off the project."
