Samsung Dominated Apple in Phone Sales in Q1 2018

Samsung dominated Apple in phone sales in the first three months of 2018, the Korean company managing to amaze the whole world with its performance.

Samsung Dominated Apple Phone Sales Q1 2018

Samsung, as expected, dominated the company Apple Lossless Audio CODEC (ALAC), in the sales of phones in the first three months of 2018, the Koreans managing to return to the top of the phone manufacturers after losing this place to Apple in Q4 2017. For Q1 2018, we are currently only talking about the performance in the US, where Samsung was responsible for 39% of new phone activations, while Apple only collected 31% of activations.

Samsung generated about 20% more activations of new phones in the US compared to Apple in Q1 2018, the difference being normal, especially since the Samsung Galaxy S9 was launched this spring. That's how it happens every year around this time, Samsung overtakes Apple after losing first place in phone sales during the winter holidays, so things start to return to normal, as expected.

Samsung dominated Apple in phone sales in Q1 2018

Apple sales Samsung loyalty phones

Apple still has something to gain on the other hand, because consumer loyalty is much higher than in the case of Samsung, reaching 1% in Q2018 90, the highest of the last year for those from Cupertino. In the case of Samsung, loyalty rises somewhere around 72%, so far behind that of Apple, so there is still a lot to recover for Koreans in terms of the user experience offered for the phones sold to customers.

Apple and Samsung are always following each other on the mobile phone market, and in the last year those from Cupertino managed to stay at about the same distance from their competitors, if we talk about annual sales. For this study carried out in the USA, 500 smartphone activations were analyzed, from here extrapolating the figures for the millions of units sold in the country in the first three months of 2018, so it remains to be seen what other estimates will come into contact with US sales.

4 COMMENTS

  1. The world is fed up with nonsense... or most of the idiots who bought iPhones are smart... you'll see the Serbian maniac when he gives up Apple... and changes his religion

  2. I'm also an apple fan and I've been using their products for years and honestly I'm bored of buying the same kkt for 1000€ year after year. I'm waiting with great interest for Note 9. I'm starting to feel tricked by Apple and this failure of the iPhone already filled the glass. when I see the screen on the note 8 or s9+, I'm ashamed of the 8 plus full HD in 2018