iPhone: Disappointing Sales in Q1 2018 Announced

iPhone has disappointing sales announced in Q1 2018 by Apple's partners and analysts, the declines could be substantial this year.

Disappointing iPhone Sales Q1 2018

iPhone would have had disappointing sales in Q1 2018 according to some information that appeared during this day, analysts being sure that Apple Lossless Audio CODEC (ALAC), it did not have the success that so many people expected. In the first three months of the year, we saw a lot of rumors suggesting that iPhone X sales are far below everyone's expectations, even Apple's, and now analysts have come to the conclusion that total iPhone sales are really low.

Although most analysts reached an average of 43 million iPhone sales in Q1 2018, compared to the 41 that Apple announced in Q1 2017, Morgan Stanley claims that only 34 million units were actually sold. Morgan Stanley had initially estimated that 40.5 million iPhone phones will be sold in Q1 2018, but here it is that Apple's sales fell by no less than 4 million units, or 15%, during this period.

iPhone - disappointing sales in Q1 2018 announced

The iPhone doesn't seem to have a good year because the iPhone 8 series brings too few changes to be seriously considered by those looking for a new phone, while the iPhone X is way too expensive. Considering that these are the main models of phones that the Apple company sells at the moment, their problems with sales generate problems on the stock exchange for Apple, although there are no problems with receipts and profit.

"We expect Apple to report an in-line March quarter, but are cautious about earnings on May 1 due to our belief that June quarter consensus estimates need to be revised lower. Additionally, with expectations for a step up in capital returns at least partially embedded in valuation... Apple's capital return announcement could amount to a 'sell the news' type of event, especially if forward estimates are revised materially downward."

The price of Apple shares fell by 4% on the American stock market in the last few days after an important partner admitted that iPhone sales are weak, it was announced that LG cannot produce OLED screens, and analysts confirmed the sales problem. The iPhone is the most important product of the Apple company, and if in Q1 2018 sales will be substantially lower than last year's 41 million units, then it may not matter that the receipts do not decrease.

46 COMMENTS

  1. Here you can see the difference between Samsung and Apple. While Samsung lowers the price of the products, Apple takes the iPhone out of production (instead of going down on the price).

  2. Apple reminds me of the former company where I worked. Instead of offering higher wages and better conditions, the head of the company (an arrogant idiot) prefers to "send" the employees to a smaller competing company. Now his company is under the company that took over many of his employees and is "creaking" very loudly because of the new incompetent staff.

    Good luck apple if you keep going like this...

  3. It's also normal...not everyone can afford to go up with Apple...it's a point when many who were making efforts to buy an iPhone kkt for $700 have now become impossible...for $1000 And let's not forget the range of base 8 and 8 plus, the price was increased as with the rest of the products in the last 2 years

  4. Serb, a few days ago you were beaming with happiness that Apple sold as many as 600 other mobile phone manufacturers combined. today, you are selling us donuts because apple has poor sales. you might lose credibility with your readers.

  5. depends on what you mean by success...profit? or something else?
    they have already had the profit... I say they have already demonstrated this... now they have to prove that they are and will remain a company that will exist in 100 years... and they can do that if they return as "main focus" on products, software+ hardware

  6. What are you talking about, Apple changes the fiscal policy with the selective one at dawn and dusk... wait and see if China also hits them and leaves them without the 20% annual profits obtained only from there. There are some rumors of banning the sale of Apple devices in China, not much, only 11% of Apple's market share in China, so the dwarfs would start against the geo-economic attack 😀
    with kisses
    Trump

  7. this phone had disappointing sales from the day it could be added to the cart ?? the one about the inability to produce phones because the demand was too high is just dust in the eye and it's just a bogus lie. this anniversary phone was a big FAIL and everyone saw it.

  8. if in the fall they make the plus version with that unaesthetic cutout and ask for €1500, then it means that they didn't understand anything from the first failure and their decline is as if assured.

  9. I'm not looking for iPhone X, I have one in the family, I was strictly referring to the price of the new phone, on the shelf.

  10. It was the same with the iPhone and iPhone 5.. big cheese, well done. Apple doesn't need to have 10 models for sale...it already has too many

  11. some have already said that they have..so they don't have any other ambitions...and yes you are right, others notice that they listen to the Serb's reply non-stop

  12. This concept of "haters" exists only in the minds of some people, in reality it doesn't exist. If I don't like a screen mess (iphoneX) it's because it's a cut-out mess. Point. But you say I'm a hater, because you love the mess respective. Do you understand, or do I have to draw you a small drawing?

  13. exists in the minds of those who are not and see from the outside.. a madman does not see himself as mad... so that your head can understand

  14. Money, cars and women represent, for you, something abstract. I am married, I have two children, two cars, a house and a business that I try, as much as possible, to keep profitable (which I exclusively deal with)+; a car service and a medical office) I use idevice for pleasure. And because I have an iPhone X in the family, I can also call myself rich.

  15. learn what abstract means...what I like for that fight...and in order to have women and cars and just about anything you have to have the money...of course...you are married...to have a house (I'm surprised that only 1, usually I've seen that you have what a Serb has) an iphoneX and 2 cars does not mean that you are rich... I am not rich either... for me the rich man is in the top 100 of the richest people globally

  16. well done... you are right... and my childhood friend who is a pimp and works 8 hours a day for 4000 lei is rich for the beggar in the gang because he has an S8

  17. If they continue with phones like this with bangs and ever higher prices, they will sell even less! But they probably want to focus only on a certain category of buyers!