Sales iPhone X continues to decrease in the quarterly sales of Apple's iPhone phones, after it was estimated in Q4 2017 that it had registered approximately one third of the total sales of those from Apple. In Q1 2018 the situation is different, and the iPhone X would have registered only 16% of the total sales of iPhone phones, while the iPhone 8 series would have totaled no less than 44%, a substantial increase compared to what happens in the fall .
The iPhone 8 would have accounted for 23% of the total sales of iPhone phones in Q1 2018, while the iPhone 8 Plus would have totaled 21% of sales, the model with a 5.5-inch screen being highly sought after by Apple customers. It is interesting that iPhone 8 and iPhone 8 Plus have almost equal sales, the percentages being much closer than those recorded last year for the iPhone 7 series sold by Apple in the same first three months of 2017.
iPhone X sales drop, iPhone 8 is increasingly sought after
iPhone X and the iPhone 8 series add up to 60% of the total sales of iPhone phones in Q1 2017, while the iPhone 7 series still manages to collect approximately 19% of the remaining sales. the remaining 21% is divided between the iPhone 6S and iPhone SE series, the latter being almost as popular as the iPhone 6S, while the iPhone 6S Plus has the lowest sales among all the models sold by Apple.
"iPhone X saw its share fall to 16%, down from 20% in the December 2017 quarter. iPhone 8 and 8 Plus share improved relative to the December 2017 quarter, combining at 44% of sales, compared to 41% in the last quarter."
Poor sales of the iPhone X will affect both profits and revenues for Apple, with the average selling price of the iPhone expected to drop substantially compared to Q4 2017. Despite this, there will definitely be an increase in the average selling price of iPhone sales compared to Q1 2017, but there will certainly be many expressions of disappointment regarding the performance of those from Cupertino during this period.
