Apple risked its future to create the first iPhone

Apple Risked the Future of the First iPhone

The process between Apple and Samsung started last night, and the first witnesses have already started giving statements regarding the decisions behind the project for the development of the first iPhone. Greg Joswiak, one of Apple's senior vice presidents, testified yesterday and said that Apple risked its entire future to create the first iPhone model.

Joswiak claims that Steve Jobs created the Apple company around a "central design theme", it becoming the "DNA" of the company he led for so many years. This theory is not exactly new, over the years it has been repeatedly said that Apple has created a philosophy based on which it designs all the products it launches.

Apple risked its future to create the first iPhone

Those from Apple also admitted that the amount of 1 billion dollars demanded from Samsung for infringing patents is a large one, but also that Samsung has infringed their intellectual property millions and millions of times. Basically, Apple wants everyone to understand that it invested money in creating the iPhone and that Samsung copied everything without paying anything.

Apple will have to prove everything it says in court about iPhones and what Samsung did, so it won't be an easy job. This process will last, most likely, a few weeks, and at the end the fate of this dispute, which has been going on for more than 6 years, should be definitively decided.