Samsung Galaxy S9 can be considered the main "culprit" for the failure of those from Samsung in front Huawei si Xiaomi on the smartphone market, despite the fact that Koreans' expectations from the phone were high. Samsung Galaxy S9 was launched in March by the Samsung company, pre-orders started right from the end of February, but the actual sales started in the middle of the month, and they should have been big.
The Samsung Galaxy S9 didn't turn out to be the phone that Samsung needed, and that's because Korean sales in Q1 2018 on the smartphone market were lower than those recorded in the same period last year. Although all major smartphone manufacturers recorded increases in sales in Q1 2018, Samsung recorded a decrease, and this is because sales of the Samsung Galaxy S9 were far below expectations.
The Samsung Galaxy S9 did not help Samsung to even reach last year's sales in the first fiscal quarter, so the market share of the Koreans also decreased, by 0.3%, while the Chinese manufacturers continue to grow. The Samsung Galaxy S9 did not help Samsung in any way to slow down the sales growth of Apple, Huawei and Xiaomi, the latter generating more than double sales in T1 2018 compared to T1 2017, something really impressive.
Samsung GALAXY S9: FAILURE in front of Huawei and Xiaomi
The Samsung Galaxy S9 should have been a growth engine for Samsung in a fiscal quarter in which smartphone sales increased by 5 million units, but Apple, Huawei and Xiaomi are the ones who took advantage of this. The Samsung Galaxy S9 was a phone that did not even register the success of its predecessor, and this was seen in Samsung's results, and most likely it will also be seen in the results for T2 2018.
The Samsung Galaxy S9 also had massive price reductions in order to be able to register higher sales in the coming months, but in the face of competition from Chinese manufacturers, it seems that Samsung is not quite managing to stay relevant. Samsung has been very lucky with the sales of its cheap phones to remain at the top of the smartphone market, but premium models, such as the Samsung Galaxy S9, are not as successful.
The Samsung Galaxy S9 is still just the beginning for Samsung's premium phone models, and that's because Samsung Galaxy Note 9 it will be released in August, but it is hard to say how successful it will be. The Samsung Galaxy S9 is a failure because it has too few changes compared to the previous models, and if the Samsung Galaxy Note 9 will be thought the same, then it is clear that its success is not guaranteed.
