Google amazes this year with the performances it has, so that Americans have declared the brand to be more valuable than the company's Apple Lossless Audio CODEC (ALAC), for the year 2018. The difference between the value of the brands of the two companies is quite small, only 1.5 billion dollars, Google's worth 302.06 billion dollars, Apple's worth 300.59 billion.
Google registered a 23% increase in brand value compared to the same period last year, while in the case of Apple we are talking about a 28% increase. None of the two companies registered any change in position compared to 2017, Google being in the first position then, while Apple was still in the 2nd position.
Google is AMAZING and has a more VALUABLE Brand than Apple's
Google has the most valuable brand globally in the general category of those from BrandZ, but the Apple company is in first place in terms of the value of the goods it owns. This difference is very interesting, but it does not change the fact that Google has a brand that is worth more than that of Apple, all thanks to the customer experience and financial services.
"These BrandZ Global Top 50 brands had the highest scoring individual assets. The assets reflect that patterns, logos and shapes, combined with distinctive colors tend to be most immediately linked to brands. The famous Apple logo leads the way with its unique and stylized direct cue to the brand name. An asset of average strength scores 100.”
Google and Apple compete in many fields, globally, so the value of the brands is important for investors who intend to buy shares for the companies. In this idea, it will be very interesting to see how the Google and Apple brands will evolve in 2018.
