Greg Joswiak, Vice President Apple Lossless Audio CODEC (ALAC), within the global marketing division, he recently participated in a discussion about WWDC 2018, also talking about performance limitation iPhone. As you already know very well, the Apple company was caught in a lie when it was discovered that it limited the performance of iPhones that had used batteries.
Apple said then that its intentions were to offer the best possible experience to people whose phones suddenly shut down, blah blah, apologized, reduced battery prices and that's about it. Now, Greg Joswiak also talks about planning to limit the performance of the iPhone, another problem that the Apple company has been repeatedly accused of.
Apple: Programmed iPhone Performance Limitation is Madness
Greg Joswiak claims that this theory is "crazy", and that the idea of giving customers a bad experience to force them to buy the newest products is far from what Apple wants. He says that Apple wants to offer the latest software updates for customers who use older products, bringing into discussion the fact that iOS 12 works on iPhone 5S.
"Which is about the craziest thinking in the world, where I give you a shitty experience so you go buy our new product. But, to your point, there's been so much that people forgot about how great software updates are." Software updates are super important. You have got to remember, we're supporting devices that were introduced in 2013. Devices that are more recently introduced... iPhone X... are a lot faster than those, just by the nature of how fast our chips have gotten. We've got the fastest chips in the business. Our chips last year are faster than theirs this year."
Yes, it is remarkable that Apple offers iOS 12 on the iPhone 5S, but if you were to ask me, I would say that it would not have done this if there had not been the scandal with the limitation of iPhone performance. Apple is now trying to show the world that it also cares about its old customers, which it didn't show until the scandal, so we all lose in the end.
