Behind the Mac is a new advertising campaign launched today by the company Apple Lossless Audio CODEC (ALAC), to attract new customers to its very expensive product line. Those from Apple present the success stories of people who use Macs in everyday life, all with the idea of convincing others that its products allow the creation of great things.
Behind the Mac is thought of as a story that with each advertisement presents something from the life of an artist, a photographer, a journalist, and more. Apple will carry out this campaign to promote Macs in the coming months, they being intended for a certain category of customers who are willing to buy its products.
https://www.youtube.com/watch?v=dar_brj8zdw
https://www.youtube.com/watch?v=IPv9jFWhzGE
https://www.youtube.com/watch?v=eRl5wi8JCnA
https://www.youtube.com/watch?v=QAM2lqbPElU
