users Android they start buying phones iPhone in increasing numbers, and according to an American company, those from Apple managed to attract a consistent number of users in recent months. More precisely, between October 2017 and March 2018, between 15% and 20% of those who bought an iPhone owned an Android phone before, so we are talking about a very large number of people who started choosing Apple phones.
Apple sold almost 130 million iPhone phones during this period, and I confirm to CIRP, up to 26 million of the units were bought by former Android phone users. The number is very high, and those who gave up Google's operating system for Apple's chose to buy many phones with a large screen, 39% of their purchases being for phones from the Plus series, which have 5.5-inch screens .
Android Users Choose iPhone in Increasing Numbers
Of all the iPhone models sold by Apple in the past 6 months, the iPhone 8 series models were the most sought after by Android users, followed by the iPhone 7 series, the 6/6S, the iPhone SE, and the iPhone X the last place. It is not at all surprising that Android users avoid the iPhone X, the phone having a very high selling price, with very low subsidies offered for it, so people chose what is most convenient.
"Apple has had varying success, with seasonal variation in the percentage of buyers that are making the switch. We analyzed how Android owners who switch to Apple iPhones differ from repeat iPhone buyers. The former Android users gravitate towards the lowest-priced iPhone models, which makes sense to us, with Android phones offering a wide range of models, many at relatively low-price points. And since everything on an iPhone is new to them, there is less value in purchasing the latest flagship model with the most advanced features."
Apple has been trying for years to make new and better campaigns to attract more users from the Android world to iPhone phones, and current data shows that so far the strategy has been a good one. Of course, Apple needs more interesting phones to attract even more users of the Android platform to its iPhone phones, but the Chinese are bringing more and more interesting phones, with which Apple will have a lot of fight.
