Google has an extremely advanced artificial intelligence system, the American company uses technologies of this kind in a variety of services, and the head of the division that oversees one of them spoke about the importance of AI. Chi Huai-hsin heads one of Google's divisions that deals with the development of artificial intelligence systems, he created a technology that tracks Google Play users and makes recommendations for applications to install.
Google knows that people are very different, and that they need the most accurate recommendations for applications to install in phones and tablets, so it followed the habits of many people to know what to recommend to them. Google claims that it knows what kind of applications are preferred by phone and tablet users, but also when to recommend them, because people prefer to install certain applications at certain times, and other applications at completely different times.
Google: The system that WATCHES EVERYTHING you do
Google constantly analyzes the data regarding the interactions of Android users with Google Play, and thus knows when to recommend games, productivity applications, navigation, or those for movies and online series. Google also knows what kind of app recommendations to make based on the age of the users, and it constantly monitors the changes in habits to always make sure that it only makes the best recommendations for the users of the Android system.
"Google has successfully utilized machine learning technology to create accurate personalized, situational app recommendation systems, having boosted the installation rate for apps at Google Play by 3.3%. Google's recommendation systems have three major principles to follow. First, recommended app contents must boast multiplicity and meet personalized needs. Second, the interfaces for all the app products must be constantly optimized with the assistance of machine learning. Third, Google recommendation systems must be applicable to all the users instead of specific ones."
Google says that all this monitoring has helped it increase the number of downloads of applications from Google Play by approximately 2 billion, a very large number, which will most likely increase in the future. Google has specialized in the development of artificial intelligence systems, and it successfully uses these technologies in many services it offers to customers, but of course it still has a lot to improve in order to offer the best possible experience.
