Watch Apple 4 it was presented by Apple last night, and in an interview taken after the conference, Jony Ive, the chief designer at the company, spoke about its importance. Jony Ive believes with all his being that Apple Watch 4 is a very important product, marking a turning point for understanding this type of products and increasing their sales.
Apple Watch 4 is seen by Jony Ive as a product that can improve people's quality of life, but which can also save their lives if needed, as has already happened. Jony Ive also explained the fact that using the Apple Watch helped him keep in touch with his team of designers more easily when they moved to Apple Park, and were separated in various buildings on the campuses.
Jony Ive: Apple Watch 4 is a very IMPORTANT Product
Apple Watch 4 has the new design presented by Jony Ive as an iconic one, and that the change offered this year is a dramatic one compared to previous years. Apple increased the diagonal of the Apple Watch 4 screens, and implemented new ceramic cases, improving the digital crown, and implementing electrodes to make electrocardiograms.
"Apple Watch Series 4 will be a more marked tipping point in understanding and adoption of the product, and every bone in my body tells me this is very significant. I'm so jealous about the watch because I see it as making a material difference to people's quality of life and actually their ability to be alive. The same designers have been working on this product for a few years, but until we arrived in Apple Park earlier this year, we didn't enjoy a singular studio. When you see each watch series in isolation you can't understand how different they are. But when you look at them side by side, the change is extremely dramatic."
Jony Ive is not known as a designer who ever presents his products in a bad light, so it was normal to praise Apple Watch 4, but he has a reason. Apple Watch 4 is indeed a serious improvement over Apple Watch 3, but unfortunately one of the key functions of the smartwatch will not be offered from the moment of its launch.
