iPhone XS and iPhone XR prices are the focus of many people's attention because Apple decided to offer a phone with iPhone X design at a cost similar to that of the iPhone 8, a notable first for anyone. Considering that Apple's strategy is surprising, the company's president, Tim Cook, was asked what was the basis of the decision to sell the iPhone XR at a much more convenient price than the one charged for the iPhone XS.
The iPhone XR is 250 dollars cheaper than the iPhone XS in the US, but in Europe the difference is 300 dollars, and the additional functions in the more expensive model are not really worth paying this difference. Speaking about the prices applied for iPhone XS and iPhone XR, the president of the Apple company says that he wanted to offer phones that are accessible to everyone, and this is where the value of the cheapest of the existing models comes from.
The President of Apple Talks about the Prices of iPhone XS and iPhone XR
The iPhone XR is sold by Apple at a lower price than the iPhone XS or iPhone X, because more people wanted to have access to the latest generation technologies such as Face ID, or such a large screen. Apple knows that not everyone has 1150 euros to buy a phone of this kind as long as in China there are alternatives for 500 dollars, so iPhone XR has the price reduced enough for people to consider it.
"We want to serve everyone. We want to serve everyone. We understand that there is a wide range of what customers are looking for and a wide range of prices that people will pay. We always thought... that if you provide a lot of innovation and a lot of value, there is a segment of people who are willing to pay for it. For us, it's a large enough group of people that we can make a reasonable business out of it."
iPhone XS Max, on the other hand, was thought by the Apple company as a model that would bring iPhone X functions to a larger screen, which many customers have been waiting for since last year, including me. Apple believes that if it releases good enough products, there will be people who will pay the high prices for them, Tim Cook also believes that iPhones have started to play a much more important role in the lives of people all over the world.
