Huawei. The largest seller of mobile phones in China is at the center of a very interesting study that reveals what kind of people buy their phones in China, but also what kind of people buy Apple's. According to this study, Huawei customers in China are men between the ages of 25 and 34, who earn between 3000 and 12.000 LEI per month, while the people who buy the iPhone are the "invisible poor", and earn about 1800 LEI per month.
Huawei. The study says that these clients of the Chinese company have well-paid jobs, own apartments, or cars, while iPhone owners are the "invisible poor", meaning they have more money than they show. iPhone customers in China are presented as being mainly made up of women between the ages of 18 and 34, who have much more money than is officially seen, in contrast to Huawei customers, but the situation is not exactly unusual.
Huawei. THE RICH and the "Invisible POOR" who Buy the iPhone
Huawei. The classification of the Chinese company's customers in this way is quite normal since it has a very large market share in China, so it is very clear that there are many people interested in buying the products. On the other hand, the same is true for iPhone customers, who not only in China, but also in other countries are the "invisible poor", but the situation in China is more special, because there Huawei is far ahead of Apple in terms of sales.
The Shanghai-based firm also found that most iPhone users are unmarried females aged between 18 and 34, who graduated with just a high-school certificate and earn a monthly income of below 3,000 yuan (HK$3,800). They are perceived to be part of a group known as the "invisible poor" - those who do not look as poor as their financial circumstances. On the contrary, Huawei phone users are generally married males aged between 25 and 34, hold a diploma or bachelor's degree and whose monthly incomes register between 5,000 yuan and 20,000 yuan. The research also found that a large proportion of Huawei users own flats and cars while Apple users do not.
Huawei. Not only this manufacturer has seriously surpassed Apple in sales, and is classified as having rich customers, Xiaomi being presented in a similar way by this study. It is interesting, however, that Apple has more expensive products, sells more premium phones than Huawei or Xiaomi, but in studies competitors are presented as having rich customers, and Apple has the "invisible poor", who hide their wealth, but buy very expensive products .
