iPhone XS. The sales of this series of phones from the American company are not quite as good as Tim Cook hoped, so for the first time, those from Cupertino have to become a little more creative. I told you over the weekend that the iPhone XR was offered for free in the premiere for the audience of a TV show, but separately from that, Apple began to make substantial discounts for its phones due to problems with global sales.
iPhone XS. Until now, Apple has never offered big discounts so quickly after the launch of new iPhone models, but in "hot water" countries, customers have very good offers from telephone operators, and even in stores. A lot of changes are being made by Apple to increase sales, some of the employees of the marketing teams having other projects stopped to focus totally on increasing the sales of iPhone XS and iPhone XR globally.
iPhone XS. RADICAL measures taken by Apple
iPhone XS. In the US, Apple has even begun to present an offer with the iPhone XR at a substantially reduced price compared to the basic one, something that the company has not done with any other released model until now. Also as part of the marketing strategies, Apple began to modify the presentation pages for iPhone XS and iPhone XR to highlight some of the features that really matter to consumers, such as performance, autonomy, or camera quality.
Company executives moved some marketing staff from other projects to work on bolstering sales of the latest handsets in October, about a month after the iPhone XS went on sale and in the days around the launch of the iPhone XR, according to a person familiar with the situation. This person described it as a "fire drill," and a possible admission that the devices may have been sold below some expectations. The person asked not to be identified discussing private strategy changes.
iPhone XS. All this information from the "Apple kitchen" comes after a week ago it was confirmed to us again and again that the partners from Cupertino are reporting poor sales for the new phone models. the current information does nothing but confirm without a doubt that Apple has very big problems with the iPhone XS and iPhone XR phones, but it is possible that marketing will not be able to save it this time, or at least that's how things seem to be .
