Netflix. HUGE CHANGE Announced by the CEO of the Company

Netflix. The largest video streaming service on demand in the world has announced a very important change even by the president who runs the company he owns at the moment. Reed Hastings, CEO of Netflix, revealed that there are many people within the company who believe that a substantial user interface change is needed for the iPhone and Android applications, as well as the web version.

Netflix. It seems that the current CEO of the company is not very satisfied with the way the video materials are presented on the platform at the moment, saying that they remind him of old advertisements that he used to see. He wants the Netflix interface to be much more similar to that of a magazine, and for the materials to be presented in such a way as to generate interest from users who enter the platform to view content.

Netflix. HUGE CHANGE Announced by the CEO of the Company

Netflix. Although the CEO of the company says that a new interface will be launched, and it will look more like that of a magazine, the vice president of the division that develops this interface claims that the current one will not change fundamentally. The reason why the vice-president makes this statement is based on the fact that other services similar to Netflix use a similar interface, and people use them all much more easily because they are so similar to each other.

During a Q&A session at a recent press event, Netflix CEO Reed Hastings said the company could redesign its streaming platform to feature a magazine-like layout. While Hastings did not go into detail, he did mention that the current version of Netflix is ​​full of small boxes that remind him of classified ads. Hastings went on to add that Netflix isn't "enough like a magazine, where it's gloriously laid out." He wants the content grid to spur "visual interest.".

Netflix. The vice president of the company stated that hundreds of tests are sold every day within the platform, both for changes to the interface and for other changes that bring various new functions for users. In this idea, some of the Netflix users would see the modified design of the web interface for the first time, but for now it has not been specified if this will happen now, or if people will have to wait until they can see it.

Netflix. Considering that the current interface of the platform has not been modified for a long time, perhaps an improvement was needed to generate the impression of something new.