apple at work is a campaign created by the Apple company to show how great a workplace can become if its products are used in it. The American company shows us through the video clip below how easily a collective can be formed in a company if people use the same products and are part of the same ecosystem.
Apple sells a lot of products to companies all over the world, including employees of competitors, such as Google, Microsoft, Samsung, etc., but it wants more. Apple is trying to convince more companies to offer its employees its products, even if they are expensive, and the video clip below is a new step taken in the attempt to increase its sales.
Apple products help employees work more simply and productively, solve problems creatively, and collaborate with a shared purpose. And they're all designed to work together beautifully. When people have the power to work the way they want, with the tools they love, they can do their best work and change the future of their business.
