Apple Watch it was by far the most popular smartwatch even in 2018, but that shouldn't be a surprise to anyone, because it's not exactly unexpected. More precisely, the Apple Watch was by far the most popular smartwatch sold on markets around the world, all thanks to the popularity of the Apple Watch 4.
Apple Watch decreased in 2018 from 43% market share to 37% due to competition, a Chinese company called Imoo reaching 2nd place behind Apple. The Chinese even surpassed Samsung in sales, which is surprising, Fitbit and Amazfit having the same situation, but the Americans do it, by far, the best of all.
Apple Watch will register a decrease in market share in 2019 as well, estimates saying that only one percentage point will disappear, so we are talking about a smaller loss than in 2018. Although the smartwatch market is not in a very good position for now, things they will definitely improve in the coming years, if innovations will appear.
"Counterpoint Research Analyst, Satyajit Sinha, said, "Apple Watch shipments grew a solid 22% YoY in 2018. Apple Watch Series 4 was the star performer. It sold 11.5 million units during 2018, making it the best-selling model for the year. We believe its success was due to its focus on health-related features like ECG and fall detection. Further, it speaks volumes of how far Apple has come with Apple Watch as a meaningful health device.”
