Samsung he is very upset, and decided that the only solution to show his frustration is to attack iPhones and the Apple company, but in a rather embarrassing and stupid way. More precisely, the people from Samsung created a series of GIFs through which they try to show that the lack of iMessage in its phones, and implicitly the Android platform, is not a problem, and people should look at SMS as a form of kind of good communication.
Samsung cannot offer iMessage in its phones because Apple refuses to bring its platform to the Android operating system, and the reasons are quite obvious, but Koreans are still angry. It seems that this upset is based on complaints from Samsung customers, or massive departures from the customer list, who choose the iPhone to have a simpler form of communication.
Samsung is making fun of itself by attacking the iPhone and the Apple Company
Samsung it was also used by some influencers on Instagram to promote their campaign, and they "put the dot on the i", presenting those without iMessage as poor people who cannot afford an iPhone. Basically, this idea is a taboo subject that no one talks about, but that everyone knows about, iPhone users often mocking Android users using the price of phones as a reason.
Samsung he wouldn't have started a campaign like this if the lack of iMessage in his phones hadn't been a major problem, so it's pretty clear that Apple's platform is very important. This is the first time that the Samsung company uses a campaign of this kind to attack the iPhone and iMessage, but of course it does it in a rather stupid way, but we are already used to this approach from their side.
Samsung will never be able to offer customers a true iMessage alternative, so all users will have to settle for WhatsApp, Facebook Messenger, and other messaging platforms.
