Facebook started implementing a change that we heard about a few weeks ago, the American company making the decision to hide the likes that users see for the posts they make. The change was initially announced a few months ago, when Facebook didn't really want to confirm that it was doing this, but things have become official now, so we can say goodbye to the likes on the platform.
Facebook has started making the change for a small number of users already, and is expanding it as people don't complain so much, eventually reaching the total elimination of likes from the platform. Facebook will tell users only if one of their friends has liked a post or not, but it will no longer display the number registered by them, as it will be visible only to the people who make the posts.
GOODBYE LIKES! Facebook starts to HIDE LIKES on Posts
Facebook says that it is making this change to improve the experience of users who use its platform, that is, it wants to eliminate the desperation to collect as many likes as possible on posts. The modification that Facebook makes for posts is identical to the one implemented for Instagram, where the Americans have identical plans, also to eliminate the desperation to collect as many likes as possible on posts.
“We're running a limited test where video reaction and view numbers are made private on Facebook. We'll be gathering feedback to understand if this change will improve people's experiences."
Facebook was successful precisely thanks to people's desperation to have as many likes and comments on posts as possible, which would be visible to others, so that they could have something to brag about. By eliminating the number of likes given for posts, those from Facebook also eliminate the dependency on which it was based so that people are desperate to generate as many interactions as possible for their posts from the platform.
Facebook will implement this change globally sometime in the next few months, but for now it is doing tests to see what is the response of users who have the change visible.
