Google Chrome it will be part of the biggest recent changes made by the Google company, and we are talking about something that has been requested for a very long time by many people, but unfortunately without much success. We are talking about the fact that Google Chrome will finally have cookies from third parties blocked while browsing websites, the Google company officially announcing its plan, but it will be applied in two years.
Google Chrome other technological implementations are to be made to replace the current cookies so that the functionality offered based on them is still available to users. Ads are the main reason why many websites have cookies placed in Google Chrome, or other browsers, and Google says that it has a solution to remove them, but continue to display personalized ads.
Google: The BIGGEST CHANGES in Recent YEARS for Chrome
Google Chrome it will not completely eliminate the ability of advertisers to follow us all over the internet, but this technical solution will anonymize the information that advertisers collect about us. Google Chrome cannot completely eliminate cookies because Google also needs them for the advertisements it displays on the Internet, so it cannot completely give up technology because it still relies heavily on it.
Google Chrome it will basically follow in the footsteps of Apple and Mozilla who have already blocked third-party cookies in Firefox and Safari, and advertisers were extremely upset because of what happened. After they will be blocked, including by Google Chrome, the situation will become even more serious, but those from Mountain View are looking for a solution that will not "put the entire advertiser industry in their head", which would be a big problem, and for sure they will have a solution.
Google Chrome will have announced in advance the change that will be made for cookies, so it remains to see how the American company thought about the implementation, and how much advertisers and users will be affected.
