Google Chrome has announced an extremely important change for everyone who uses the browser to surf the Internet, and it's one that was supposed to come for a very long time, but it's still good that it's coming now. More precisely, we are talking about the fact that Google Chrome is going to have a change implemented for the way it treats intrusive video ads on websites, that is, those that cover all the content when the user accesses a certain page.
Google Chrome will begin to block advertisements of this kind completely in the next period, so that people will no longer be forced to see them for several tens of seconds before accessing the content. Google Chrome will also block ads that block the viewing of video clips, right at the beginning, but also those that interrupt the video clips in the middle, if these videos are less than 8 minutes long, maybe even on YouTube.
Google Chrome: HUGE Change Announced for Users
Google Chrome has these changes taken from the recommendations made by the Coalition for Better Ads, and they will apply to all websites that display intrusive ads of this kind. You can see in the images in this article what the ads that Google will block in the new versions of Google Chrome look like, so you know what exactly you will no longer see on the websites you access on the Internet every day.
Google Chrome these rules are going to be applied including to the video clips that are played on YouTube, only that there they are already implemented by the Google company, so nothing should change. Those at YouTube display 5-second ads at the beginning and during the video clips, some even longer, but with a skip button, which other websites do not offer, and Google Chrome will change that.
Google Chrome will begin to automatically block such types of ads starting on August 5, so that until then advertisers will have time to modify their ads so that they comply with the requirements.
