Netflix, by far the largest video-on-demand streaming platform in the world, is continuing a process that comes as very bad news for millions of subscribers around the world, and things aren't going to change anytime soon. More precisely, those from Netflix continue the process of increasing the prices for the subscriptions they offer all over the world, now it is Japan's turn to feel the price changes imposed by the American company.
Netflix has decided to raise subscription prices for Japanese customers by 13%, so that they are now in line with US subscription prices, which shouldn't come as a surprise. Netflix's policy of raising prices is also based on the growth of the subscriber base worldwide, and this is because the costs of supporting the infrastructure have increased, and in Japan it is about an increase of 2 million subscribers.
Netflix: The BAD News, The Decision for MILLIONS of People
Netflix increased the prices of its services in the USA at the end of last year, then at the beginning of 2021 it decided to increase the prices for subscriptions in Great Britain, and now it is Japan's turn. As things stand, it is possible that Europe will follow in terms of price increases for subscriptions, or at least that's how things could be in the next period for customers accessing the American company's platform.
Netflix it doesn't really announce in advance when it wants to increase the prices for a certain region, or just the country, so everything comes as a surprise for all those who pay subscriptions to see the content. The decision of those from Netflix comes after the effects of the Coronavirus pandemic, when people decided to stay at home for a long time and watch all the content available to customers, this requiring an increase in streaming capacity from the company.
Netflix it then absorbed these costs, but after that it decided to increase the subscription prices even though the activity in its servers decreased, but it was normal to take this decision, in the end.
