Netflix has a surprise announcement for its subscribers from all over the world, and this is because from the video streaming platform on demand comes a series of information that seemed completely impossible. More precisely, those from Netflix say that it is not excluded that in the not too distant future they will decide to broadcast live sports events as well, something that never seemed possible within this platform, but changes of this kind are happening.
Netflix is making a series of very important changes in the coming months because it has largely missed its subscriber growth targets, so it is working on significant changes now. Those at Netflix want to launch games for subscribers who use the platform from all over the world, but separately from that it seems that they are also looking at the possibility of broadcasting live important sports events with a global audience, or only from the US.
Netflix: Surprise announcement, what subscribers thought was IMPOSSIBLE
Netflix says it has had success with movies and documentaries that were related to sports, a clear sign that there are enough subscribers who are interested in this kind of content on the platform. This is a starting point to buy broadcasting rights including for sports events, even if they are not cheap at all, and for this, special extra options could also be offered to see this type of content.
"Our success with sports-adjacent properties like F1 Drive to Survive, Deaf U and certainly the Michael Jordan doc, those are all examples, I think, of the platform and what it can do to build excitement on what is already seen to be a huge deal. So what's good for us is that we could apply the same kinds of creative excellence to the storytelling behind these sports, the personalities behind these sports, the drama that happens off-camera. And fans, not just die-hard fans, are bound to see more, but they can bring new people into the sport. So we think it's pretty interesting. We think it is – we will explore it further.”
Netflix talks about formula 1, the Olympic games, or even tennis tournaments, but if it decides to broadcast live events, then it will surely also watch American football, basketball, or soccer matches. In all these categories there are enough events that can be transmitted by Netflix with a fairly large audience at the global level, so it will be interesting to see what kind of decision will be made in this regard by the American company.
Netflix has a lot of ideas to attract more subscribers to its platform, so we just have to see which of them will be the most successful in the end.
