Huawei has taken a radical decision that changes everything in terms of the way it acts, and this is because during this period the company is fighting very seriously with the sanctions imposed by the USA. After losing the ability to sell its products in the Western markets, the Huawei company made the decision to focus on developing markets, namely Africa, South America and new countries in Asia, being able to find new customers there.
Huawei has made a world name for itself with the mobile phones and communication equipment it sells, becoming in 2019 the second largest smartphone manufacturer globally. Now Huawei can no longer sell as many mobile phones in the Western markets because it cannot integrate Android with Google services and the best performing components, but in developing markets things are very different.
Huawei: RADICAL Decision Announced, What will it do with the Products
Huawei "attacks" these markets where people are looking for cheap phones, they don't care as much about Google Play, and for the money they pay for phones they don't expect to receive top performance. Here Huawei can recover some of the sales lost on the western markets, but also the money it has not generated in recent months, and it has already started to promote itself very seriously, not only in Africa, but also in many other areas around the world .
"China's Huawei Technologies is banking on emerging markets to revive its overseas business, which at one point accounted for about 70% of its total revenue, as a US-led boycott of the company continues to cloud its outlook in Western markets . Behind Huawei's aggressiveness is China's Belt and Road Initiative. Although Huawei says its business has nothing to do with the government, many of the smart city projects in Africa and the Middle East regions covered by the initiative receive loans backed by the Chinese government, with the company being the beneficiary.”
Huawei is involved in a war, as the founder of the company called it, against the sanctions imposed by the USA, but in these markets it will have serious competition from many other manufacturers. Samsung, Xiaomi, OPPO, Vivo, and many other companies that produce phones, have tried to conquer these markets, so Huawei would be just another company that attacks them, but it can be successful with prices in line with customer expectations, which can offer
Huawei is also working in parallel to solve the problem of top components, investing in Chinese companies to produce them, but the Android problem will not have a solution very soon.
