In the current context of rising prices, Romanians are increasingly aware of the impact of their choices and increasingly opt for vintage, second-hand clothing, including luxury brands such as Versace, Moncler, Gucci, Balenciaga, Prada. The most expensive luxury clothing item currently reported as being actively advertised on OLX is listed at €10.000 for a men's gala suit, and €6.000 is the listed price for a women's natural leopard fur cape .
OLX allows all users to buy and sell second-hand products, thus encouraging sustainable choices and directly responding to the global challenges facing the planet. When the product is resold on OLX, its average lifespan is extended simply by keeping it in use. According to available data, product trading on OLX has reduced carbon emissions by 1,7 million tons and at the same time saved 18 million cubic meters of water and 209.000 tons of materials. In addition to this aspect, the financial factor contributes to the way in which Romanians make second-hand purchases. Buying second-hand clothing is a method of saving in the context of rising inflation.
"As much as we all love to go shopping, we have to consider the amount of resources that fast fashion consumes every day. We are happy that on the biggest selling and buying platform in Romania, OLX, we have approximately over 400 thousand ads in the Fashion and Beauty category every day. From the data we have, OLX users also search the platform for designer pieces, collectible pieces that stand the test of time. Especially the representatives of Generation Z understand the importance of sustainable fashion", says Andreea Stoican-Popescu, OLX PR & Campaign Manager.
The largest national classifieds platform, OLX, reports around 600.000 clothing listings, of which 145.000 are daily listings in the 'women's clothing' category and 90.000 in the 'men's clothing' category. TOP 5 second-hand luxury products for men include a Champions League gala suit, a PRADA leather coat, a CHRISTOPHE TERZIAN FRINGED jacket, an ARMANI suit and a TOM FORD suit. The TOP 5 second-hand luxury products for women include a natural leopard fur coat, a wedding dress (sold), a VERSACE dress, a mink coat (sold) and a chinchilla fur.
"We see a change in behavior in the way Romanians relate to fashion, even when we talk about luxury brands. The Audemars Piguet Royal Oak Skeleton watch is the most luxurious product we have listed on the OLX platform, with a price of €179.000. That is why we encourage buyers to ask sellers for luxury product warranty certificates, as well as certificates of authenticity, and also to make sure that these are genuine documents. Moreover, buyers can use the delivery with check option. We remind you that the limit for cash on delivery payments is 5000 RON", adds Andreea Stoican-Popescu, OLX PR & Campaign Manager.
