Netflix, by far the largest video-on-demand streaming platform in the world, is facing a major problem that not many people anticipated a few months ago, but which is proving to be a potentially difficult obstacle. to be surpassed, in the end, by the company.
Netflix has recently launched subscriptions based on which many people can watch the films, series, documentaries, cartoons, from the platform at a lower price than the usual one, but only if they agree to see commercials while watching the content that is available to them.
The big problem for Netflix is that more and more of the directors who now work with the company are complaining about these ads, and at the center of them is Shonda Rhimes, one of the most powerful producers in Hollywood, the woman behind the series Bridgerton, who claims that advertisements interrupt the thread of stories.
Netflix has announced to its partners that it will not give them any money from the advertisements displayed during the playback of the creations, but the problem is not here, but in the fact that they do not want the thread of the stories to be interrupted, as happens on classic television, but the American company wants to increase its income by any means.
Netflix is not the first company to implement a strategy of this kind, nor will it be the last, but the producers are not exactly happy with what is happening, but in order for their productions to be financed, the companies resort to all kinds of more or less ingenious methods to generate income.
Shonda Rhimes is among the creators who are unhappy with Netflix's new mid-video ads, sources say https://t.co/S994yWpNbw
— CNBC International (@CNBCi) November 4, 2022
