Google recently made significant improvements to Gmail to simplify the process of unsubscribing from spam and to separate spam reporting and unsubscribe options. These changes are intended to provide a more efficient user experience and protect the reputation of legitimate email senders.
First, on mobile platforms, both Android and iOS, Gmail has changed the position of the "Unsubscribe" button. It has been moved to a more visible location in the conversation view, after previously being hidden in the additional three-dot menu. This change makes it easier for users to access the unsubscribe option, thus improving inbox management.
On the web, Gmail has made the "Unsubscribe" button even more prominent, adding it as a quick action accessible by hovering over an email in your inbox. Users can now quickly unsubscribe from unwanted emails without having to open each message individually.
Google has updated GMAIL with changes on iPhone and Android, have you noticed the introduced news?
Google also made the decision to separate the "Report Spam" and "Unsubscribe" buttons, which had previously been combined. This change is aimed at reducing the number of cases where intended messages are mistakenly marked as spam, thereby protecting the reputation of email senders and ensuring that important messages reach recipients.
Google has also acknowledged that many users receive spam messages even after initially subscribing to them, often from legitimate senders. Marking these messages as spam can negatively affect the sender's reputation and ability to deliver future emails. The recent changes have been rolled out over the past few weeks to both the web and Android, with iOS coming soon.
Going forward, Google requires mass email senders to implement the one-click unsubscribe feature by February 2024. Gmail will require that this option be clearly visible in the body of the email and that unsubscribe requests be processed in within two days.
Google also requires these senders to authenticate emails using DKIM (and SPF), making it more difficult to spoof the "From" address. In addition, the implementation of DMARC, used for official logos and blue marks, is also required.
Finally, Google has set a clear threshold for the spam rate that senders must stay below, set at 0,3%, to ensure that Gmail recipients are not bombarded with unwanted messages. This is a measure reported by Gmail's Postmaster Tools and is intended to improve the quality of services offered by Gmail and protect its users.
