CEC Bank, one of the largest financial institutions in Romania, has announced the implementation of new important measures for customers from all over the country, by implementing a CRM (Customer Relationship Management) platform of the latest generation, designed to significantly improve the way of solving the daily needs of customers , thus increasing their degree of satisfaction.
CEC Bank conveys that this innovative platform, built on a no-code technology, is offered by Creatio, a global leader in CRM and no-code solutions. Gabriel Pralea, Director of the Territorial Network Administration Department within CEC Bank, said: "We are very confident that, with the implementation of the Creatio CRM platform, based on a modern no-code technology and based on top practices in the area of services financial, CEC Bank will offer a significant increase in the level of satisfaction regarding banking services on the Romanian market.
Building a sustainable partnership with our clients is based on trust, convenience and the high availability of our services, ensured by a hybrid distribution model."
CEC Bank Officially Announces LAST MINUTE Changes with Major Impact for Services in Romania
CEC Bank officially announces that the new platform will be built on a cloud infrastructure and will integrate an ecosystem of 14 modules designed to manage and develop relationships with the bank's over 2,3 million clients, both individuals and companies.
These modules offer advanced functionalities in essential areas, such as sales, operations and marketing management, thus improving the efficiency and productivity of the bank in the medium and long term by automating and monitoring business processes. The use of artificial intelligence (AI) and machine learning will also contribute to increasing the operational performance of the bank.
CRM implementation is part of a wider strategic transformation program at CEC Bank. In addition to this initiative, the bank has developed additional projects to support the development and efficiency of its operations, such as the launch of the modern FIS Quantum platform, intended for the management of treasury and balance sheet activities, with additional functionalities for clients.
CEC Bank updated the financial-accounting system by implementing an ERP platform (SAP) and developed a new Core Banking system, intended to replace the current system with a more modern and robust one, capable of supporting future development requirements. In addition, the bank has invested in a modern Data Center to ensure operational resilience, which is equipped with Data Center features.
In the first half of this year, the digitization of access to banking products and services continued to diversify, with an expansion of technology based on automatic decision-making engines in territorial units. Thus, 50% of consumer loans are offered to private clients through digitized flows, which allow an average response time of 30 minutes for the transfer of funds to the client's account.
The implementation of the CRM platform and the other projects of the Transformation Program are an integral part of CEC Bank's strategy, focusing on the needs of customers and a constant orientation towards improving their banking experience.
