Telekom Romania Mobile has launched a new offer aimed at young people between the ages of 14 and 25, which promises to redefine communication for Generation Z. With only 2 euro monthly credit, young people in Romania can benefit from the new offer for the eCartela prepaid card #BESTY , valid until the end of January 2025.
The #BESTY eCard is unique on the telecommunications market in Romania, offering young people the freedom to communicate anytime and anywhere, being connected in the digital environment. The promotional offer includes the Mobile Unlimited 2 option, which comes with unlimited national minutes and SMS, as well as unlimited data traffic, valid for 30 days. This offer is available exclusively for young people between the ages of 14 and 25, who own an eSIM compatible phone.
The new #BESTY eCard can be activated simply and quickly, exclusively online, through the Telekom Romania Mobile website, also launching eSIM technology, which allows the use of the mobile network without the need for a physical SIM card. Thus, activation becomes much easier and accessible for young users.
Mircea Hategan, Commercial Executive Director of Telekom Romania Mobile, said: "Today we are launching a completely digital product: the eSIM card can be purchased online, and the price is very competitive, created to attract the attention of Generation Z.
The #BESTY eCard redefines communication for this category of customers, Telekom Romania Mobile being the only operator that has currently developed such a completely customized product, dedicated to Generation Z. According to the most recent census, the 14-25 age group represents 13% of the population of Romania, over 2,4 million people, and it's #OURjob to constantly adapt and offer them simple and easy-to-access services."
To promote the new offer, Telekom Romania Mobile has prepared an original communication campaign: #treabaMEA, which speaks the language of young people, in step with their trends, their music and their way of expression. The campaign will take place on the communication channels preferred by young people, but also in other media, in order to reach as many members of Generation Z as possible.
