The iPhone 4S was the first smartphone to incorporate the new Bluetooth 4.0 standard, and the organization that administers the technology's licensing rights he thought to change the name of the standard from Bluetooth 4.0 to Bluetooth Smart or Bluetooth Smart Ready in order to bring it to the attention of consumers. Through this rebranding, the SIG (Bluetooth Special Interest Group) organization tries to highlight the fact that Bluetooth 4.0 is a standard that helps develop products with complex functions that can interact with the gadgets around us.
The Bluetooth Special Interest Group (SIG) announced two new brand extensions to its globally recognized logo today in an effort to create consumer awareness around compatibility for new devices implementing Bluetooth v4.0 – the Bluetooth Smart Ready trademark and the Bluetooth Smart trademark. Bluetooth Smart Ready devices are phones, tablets, PCs and TVs that sit at the center of a consumer's connected world and implement a Bluetooth v4.0 dual mode radio. Bluetooth Smart devices are sensor-type devices like heart-rate monitors or pedometers that run on button-cell batteries and were built to collect a specific piece of information. Bluetooth Smart devices include only a single-mode low energy Bluetooth v4.0 radio.
Practically taking advantage of the popularity of the new iPhone 4S, those from SIG are trying to convince the rest of the mobile terminal manufacturers to implement Bluetooth 4.0 technology in their own products, thus forcing the accessory manufacturers to do the same. Bluetooth Smart brings reduced energy consumption and efficiency in communication with the devices around us, so its large-scale implementation would be beneficial for everyone, but it remains to be seen whether accessory manufacturers and those of mobile terminals will take over the standard.
