[youtube]http://www.youtube.com/watch?v=GNGnthpMPeE[/youtube]
During the last evening they appeared the first specialist reviews for the iPad tablet but also the first reviews for the new Apple TV from the Apple company. The product comes with a better processor that is able to run movies in 1080p format without problems and brings a new interface for users, but unfortunately the changes stop here. From the point of view of the design, absolutely nothing has changed, in fact, apart from the processor, everything has remained exactly the same and the big problem is that all the content accessible through Apple TV is only available in certain countries.
If you haven't bought an Apple TV yet, then maybe it's time to sell it considering that it costs only $100/€ and allows you to transfer the screen of an iDevice directly to that of a TV. If you have an Apple TV 2010 then there is no reason to buy the new Apple TV unless you want to play movies in 1080p format without problems and without jailbreak.
This year's Apple TV is a strange little device. Nearly everything it did before, it now does better — it streams 1080p content, is easier than ever to navigate, and remains one of the simplest devices to set up and use that we've seen. But when I reviewed the 2010 Apple TV, my biggest concerns were all about the content: the available content on a device like the Boxee Box or the Roku positively dwarfed the Apple TV. That's still true, although the iTunes integration with Netflix is a solid sign that Apple's thinking the right way.
At $99, the third-generation Apple TV continues to be as excellent a value as the previous model—and now it supports higher-quality video too. That's a good thing. For those with the previous generation, however, the decision to upgrade comes down to whether the difference in quality between two high-definition formats is important (and noticeable) enough.
There's no reason why every person with an iOS device (and soon a Mac) shouldn't get an Apple TV. And that's a problem for the makers of Blu-ray players. Again, just slightly better quality will no longer be enough. Apple's latest Apple TV is going to continue the trend they started with the MacBook Air — the killing off of optical discs.
The Apple TV is the epitome of convenience. With iCloud, I have access to all of my iTunes Match music and videos, so I don't need to connect to a computer anymore. I can buy movies, TV shows and I can watch content from Netflix. That's perfect.
