In the image above you have presented one of the advertising banners installed by Apple inside the Moscone Center in San Francisco, the location where WWDC 2012 will take place. In the last 10 years, Apple has made a lot of such advertising materials for its WWDCs, in them the company relevant a part among the novelties that he later presented in the WWDC opening keynotes. Lower you have presented part of the advertising banners made by Apple from 2002 until now and through them you can see how much the company's thinking has evolved in this decade.
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