Asians love Apple products and in recent years the American company has slowly but surely risen to the top of the most popular brands in Asia. This year the Apple company climbed to the 2nd place the top of the most popular brands in Asia, the first place being helped by those from Samsung and I think this choice is quite normal. Those from Samsung are very loved in Asia, just as Apple is very loved in America and Europe, and the choice of Asians does not surprise me at all when it comes to Samsung, but I am very surprised if we talk about Apple.
The brand's (Samsung) focus on high visibility marketing and advertising, as well as its commitment to developing brand presence in both new and mature markets has helped to give the brand a boost. If you look at the pace of innovation in consumer electronics, that's what drives a lot of those brands rising to the top.
The positioning of those from Apple and Samsung comes against the background of a decrease in popularity of those from Sony, which from the first place fell directly to the 3rd place in the hearts of Asians. In the top 10 Asian brands, of course, you can find those from LG, Canon and Panasonic, brands that sell quite well in the respective region. I don't expect Apple to ever surpass Samsung in terms of popularity in Asia, just as I don't expect Samsung to surpass Apple in the US, and I think that the study done in 12 markets on 4800 people largely reveals the reality.
