Last week I told you that a new rumor appeared on the Internet and that it suggests the idea that Apple would implement a new asymmetric screw model in its products. That rumor is completely unreal, he being the invention of a Swedish company who wanted to find out exactly how rumors spread on the Internet, from the source to the end user. Just 12 hours after the publication of the image above, which is a simple 3D model made by some designers of the Swedish company, the news was picked up by major publications around the world and it seems that some even made videoblogging on the subject, which is a simple fiction.
The purpose of the experiment was to see how quickly such information spreads through the community of Apple product owners, and the result was probably a good one for the company. In a relatively short period of time, the screw came to everyone's attention, not everyone looked at it with confidence, but the idea was to demonstrate that a fake news can be a big topic of discussion on the Internet.
One afternoon we sketched out a screw in our 3D program, a very strange screw where the head was neither a star, tracks, pentalobe or whatever, but a unique form, also very impractical. We rendered the image, put it in an email, sent it to ourselves, took a picture of the screen with the mail and anonymously uploaded the image to the forum Reddit with the text "A friend took a photo a while ago at that fruit company , they are obviously even creating their own screws".
Then we waited...
Less than 12 hours later it had happened. First came Apple blog Cult of Mac, who reportedApple May Be Working On A Top Secret Asymmetric Screw To Lock You Out Of Your Devices Forever” and then it just went on. More and more blogs wrote about the alleged leaks from Apple headquarters in Cupertino, USA. Yahoo, Wired and MacWorld jumped on. On Twitter, numerous posts raged about the issue. On YouTube, people made video blogs about the new screw. Google + talked about it page after page. Try it yourself, go to www.google.se and search on "asymmetrical screw".
