[youtube]http://www.youtube.com/watch?v=LQUTHGE3qs0[/youtube]
At IFA 2012 a company called Apical demonstrated, on an iPad tablet, a very interesting screen that could one day end up in the company's iDevices. assertive(decided in Romanian) Display it's called the company's screen, and it controls the brightness and color of the pixels depending on the brightness of the environment in which the user is experiencing a significant increase in brightness without touching the screen. Practically, when we are in strong sunlight, the screen will control its pixels depending on the content it has to display, but also depending on the environment in which it is located/the angle of visibility and will display the content as clearly as possible maybe good.
Assertive Display takes control of both the screen brightness, and of the color of each individual pixel of each video frame, and adjusts these coherently providing total control of the viewing experience from total darkness to bright sunshine. Assertive Display, on the other hand, is an intelligent digital processing technology that "adjusts each pixel individually in real time, based on models of how the display and the human visual system respond to the displayed content and the viewing environment." The result is a vastly better viewing experience in the brightest conditions, as well as dramatically reduced power consumption (up to 50%) due to the fact that you no longer require full brightness of the backlight to view content.
Apical's technology does not automatically change the brightness of the screen, as it happens in the case of ordinary mobile terminals and reduces the device's energy consumption by up to 50%. For now, the technology is in full development process, but the presentation of a prototype using an iPad tablet demonstrates as clearly as possible that Apple is already collaborating with Apical and maybe in the near future we will see these screens in the company's tablets.
