According to those from AllThingsDigital, Apple recently hired William Stasior to lead the team that develops the software that powers the Siri personal assistant. William Stasior was until recently the manager of Amazon A9, having the role of leading the division that provides search services for Amazon, but also the advertising system within the search engine. Stasior is one of the co-founders of A9, a company that provides search services for Amazon, but in the past he was also one of the managers of the AltaVista search engine.
Stasior is, as you probably already realized, an expert in web search systems and Apple is probably trying to develop this function of the assistant Crab. For now, Siri uses wolfram alpha to search the web, and when that system doesn't have an answer, Siri offers to search through Google, but without displaying the information directly in its interface. Probably Stasior will help to improve this system, probably Siri will be able to provide faster, clearer answers and without opening third-party applications, but it will be quite some time until we see the fruit of the work of the new Apple manager.
