EyeTrackShop, a company specialized in testing the popularity of mobile terminals now available on the market, wanted to see how easily recognizable the iPad Mini tablet is compared to the Google Nexus 7, Nook HD or Kindle Fire HD. They they have checked the reactions of over 600 users and iPad Mini it was the tablet that received the most attention, the tablet that was the easiest to recognize, and the iPad Mini generally had the greatest interest for a future purchase.
The tested people first saw the tablets, then they were presented with their promotional materials and finally they were asked what they would buy, and the iPad Mini had a purchase intention 40% higher than that of other tablets. The advantages of the iPad Mini tablet lie in the fact that it is easily recognizable and in the fact that Apple knows how to make good promotional materials, and for now it seems that no competing tablet has the chance to generate higher sales than it.
PS: The video clip is flash.
