[youtube]http://youtu.be/FX1eTBeWoyw[/youtube]
Every year Pipe Jaffray visits the Mall of America, on the occasion of the promotions organized for Black Friday and provides some information in relation to the people who enter the Apple Store there, and this year the store was monitored together with Microsoft's which was located opposite. This year, 715 people visited the respective Apple Store every hour, 171 more than last year, but Apple sold only 11 iPad tablets per hour, as opposed to 14.8 last year. Unfortunately, the sales of Macs also decreased from 10.1 to 3.9 per hour and the decrease in the case of both products is attributed to the low stocks and not to the lack of interest of the customers.
Munster's crew spent eight hours on Black Friday, as it has every year for the past five years, counting heads at the Apple Store in the Mall of America in Minneapolis. This year he (or his staff) also spent two hours monitoring the Microsoft Store directly across the hall. There was 47% less foot traffic at the Microsoft outlet than the Apple Store. Shoppers bought 17.2 items per hour at the Apple Store and only 3.5 items per hour at the Microsoft Store. All but two of the Microsoft purchases were X-Box games.
The lack of interest still shows in regards to the Microsoft Surface, the Microsoft tablet failing to attract customers during the period when the company's stores were monitored. Anyway, Apple sold 5 times more products than Microsoft during that period, and that says a lot about how strong the company is at the moment, and if they had enough products in stock, they probably would have recorded slightly more sales. big.
Shoppers at the Apple Store bought an average of 11 iPads per hour. Despite heavy TV, print and billboard advertising for the new Microsoft Surface tablet, not one was sold during the two hours Piper Jaffray spent monitoring that store. Doesn't bode well for Microsoft's answer to the iPad.
