The fiscal quarter that incorporated the winter holidays can probably set new sales/revenue records for the Apple company, but January seems to bring major changes. According to the WallStreet Journal, Apple would have reduced by up to 50% the number of components ordered for iPhone 5, the reason being the reduction in demand for the terminal. Apple's request applies for the period January - March, that is, the first fiscal quarter of 2013, and the measure is as normal as possible.
Apple Inc. has cut its orders for components for the iPhone 5 due to weaker-than-expected demand, people familiar with the situation said Monday. Apple's orders for iPhone 5 screens for the January-March quarter, for example, have dropped to roughly half of what the company had previously planned to order, two of the people said. The Cupertino, Calif., company has also cut orders for components other than screens, according to one of the people. Apple notified the suppliers of the order cut last month, the people said.
During this period, the sales of electronic products decrease because this is the market trend, consumers are no longer so willing to spend money and companies adjust their strategy according to the needs of the market. On the other hand, the possible release of a new iPhone in the middle of this year could be one of the factors behind the decision to reduce the number of components ordered, but we will never know the truth.
