Annually those from Fortune Magazine I make a top of the most popular companies in the world, and for the sixth consecutive time, Apple is positioned in first place. Apple is closely followed by those from Google and at a relatively large distance from Amazon, Coca Cola or Starbucks, all the companies listed in the top 10 being from the USA. The top is based on a score given to the companies by the managers of important companies, directors of the boards of directors and analysts, the categories for which points are awarded are: innovation, employee management, the way of using the company's assets, social responsibility, management quality , financial stability, long-term investments, quality of products, services and global competitiveness.
Apple has had a rough time lately with its stock price in a free fall and the widely publicized failure of its Maps feature. However, it remains a financial juggernaut, posting $13 billion in net income last quarter, making it the most profitable company in the world during that period. The company has its fanatical customer base, and it still refuses to compete on price, making the iconic iPhone and iPad products that are still widely seen as prestige devices. Competition may be stiff, but so far it remains behind: In Q4 2012, the iPhone 5 was the world's best selling smartphone, followed in second place by the iPhone 4S.
