Ken Segall is a famous brand consultant for big companies around the world, he has worked for a long time with Apple Lossless Audio CODEC (ALAC),, and now claims that the company's product naming policy is a sign of weakness. Segal says that introduction iPhoneof the S series represents a movement that does not represent the company Apple Lossless Audio CODEC (ALAC),, the simplicity of its operations and the way it names its products. He considers that the use of such a naming scheme is complex, strange and not necessary for those at Apple.
First of all, it's an awkward moniker whether you speak it or read it. The Apple designers tried their best with the product graphics, but there is an inescapable reality: 4S will never be as simple as 4. More importantly, tacking an S onto the existing model number sends a rather weak message. It says that this is our "off-year" product, with only modest improvements. If holding off on the big number change achieved some great result, I might think otherwise. But look what happened with iPhone 5.
Although for many Segall's idea seems far from reality, the consultant is right. Everyone expects Apple to launch this year iPhone 5S, a terminal that will bring minor improvements compared to iPhone 5 and they arrive on the market only because Apple has to launch something. The world expects 2013 to be the "weak year" of those from Apple, and yes iPhone 5S will reach the market, then this will be the truth. Apple has entered a vicious circle from which consumers understand that an important iPhone appears only once every 2 years and because of this Apple loses a lot of money from sales.
In general, many consumers do not look at the specifications of a product when they purchase it, they go by the name, and the S in the tail of an iPhone indicates to many that they should "skip" the purchase. If Apple were to launch iPhone 6 on the market, many would think that the device brings major news, sales being implicitly higher. Of course there are theories and theories, but using an s to encode every iPhone released once every 2 years seems like a not very good idea.
