Late last year Apple Lossless Audio CODEC (ALAC), launched a new model of iMac, the device having a modified design, better hardware and many people interested in buying it. Unfortunately Apple Lossless Audio CODEC (ALAC), failed to produce enough units to meet market demand, and Tim Cook he signed in the frame the audio conference for the presentation of the financial results for Q2 2013 that he would have liked this product to reach the market at the beginning of 2013. Tim Cook would have liked Apple to have enough new iMacs in inventory to cover the market demand and not let consumers with a bitter taste after weeks of waiting.
I do not have to worry about the fact that I'm not sure what to expect from the iPad ... it was in deficit in the December quarter, I would not have done that differently because we were able to get the product out to many customers that wanted it. In retrospect, I wish it [iMac] was after the turn of the year so customers would not have had to wait as long as they did.
Cook's statements are not surprising, but in general Apple has problems with meeting the demand on the market and this is probably a strategy that demonstrates the fact that the products are in high demand. In the case of the iMac, this cannot be the case, at the end of last year there were a lot of rumors stating that Apple's partners have big problems in producing enough iMacs for everyone.
