Iyesterday we told you that approximately 500.000 new Apple IDs are registered daily in the servers of the Apple company, and today I will tell you what value each of the 575 million users has for the American company. On average, each Apple ID generates $3.2 per month for the Apple company and almost $40 annually, and here we are only talking about amounts of money spent in the company's virtual stores. Here we are talking about accounts available on any Apple products, the Romanian analyst Horace Dediu claiming that from 2007 until now 865 million Apple products, which can be connected to iTunes, have been sold worldwide.
Moving on, Dediu estimates that 3 years ago an Apple customer generated $400 per year for the company, this figure is now down to only $300 per year. The number of customers of the Apple company increased 6 times in these 3 years, the money spent by each of them decreased, but even so, the company's income increased accordingly thanks to the new products launched for us. In the end, we are worth quite a lot annually to the Apple company, but considering the trend of recent years, Apple should find ways to convince customers to spend more money, if it wants to become even more profitable.
