I told you this morning that Apple Lossless Audio CODEC (ALAC), hired her on Angela Ahrendts, former CEO Burberry, as SVP of the retail division. Practically Angela Ahrendts starting from the next period, he will lead the company's entire chain of stores Apple Lossless Audio CODEC (ALAC),(including the online store), again Tim Cook sent an email to company employees talking about the changes taking place. Tim Cook he says he was impressed by Ahrendts after every meeting he had with her, he says she believes in the same values as the other members of the management team, and her hiring should improve the experience of purchasing products from the Apple store.
Considering that Ahrendts managed a luxury retailer until now, at Apple he will most likely try to put a greater emphasis on the value of the Apple brand and attract more consumers using its power. Apple is not a luxury brand, it is a premium brand and most of the time consumers buy the American company's products for this very reason, so hiring a leader like the former Burberry CEO seems to be a very good decision.
Team,
I am thrilled to announce that Angela Ahrendts will be joining Apple as a senior vice president and member of our executive team, reporting directly to me. Angela is currently the CEO of Burberry.
She will lead both our retail and online teams. I have wanted one person to lead both of these teams for some time because I believe it will better serve our customers, but I had never met anyone whom I felt confident could lead both until I met Angela. We met for the first time last January, and I knew in that meeting that I wanted her to join Apple. We've gotten to know each other over the past several months and I've left each conversation even more impressed.
She shares our values and our focus on innovation. She places the same strong emphasis as we do on the customer experience. She cares deeply about people and embraces our view that our most important resource and our soul is our people. She believes in enriching the lives of others and she is wicked smart. Angela has shown herself to be an extraordinary leader throughout her career and has a proven track record. She led Burberry through a period of phenomenal growth with a focus on brand, culture, core values and the power of positive energy.
Angela will need to focus over the coming months on transitioning her current role at Burberry and will then join Apple in the spring. I am sure as all of you meet her, you will see why I am so excited that she is joining our executive team. I'd like to add a special thanks to all of our retail leaders. Your strength, talent and leadership afforded me the luxury of taking the time to perform an exhaustive search to find the best person in the world for this role.
Tim
