Angela Ahrendts, the new head of the retail division within Apple Lossless Audio CODEC (ALAC),, is a watch lover, Burberry recently acquiring a company that produced luxury watches for all those willing to buy them. The affinity vis-à-vis watches is a big plus for the Apple company, Ahrendts personally taking care of the space dedicated to watches in Burberry stores, and this makes us understand as for iWatch we can expect something special, SmartWatchApple is currently in the development process.
It is very unlikely that Ahrendts will have any involvement in the development process of the new product, but the chances are very high that she will be involved in the development of the marketing strategy for this product. Having so much experience in promoting luxury products, the new SVP Apple Lossless Audio CODEC (ALAC), he brings a slightly different way of thinking to the management team of the Apple company and we can expect some interesting changes that will put the brand in the foreground before the products.
