iPhone 5S is advertised for the first time in US newspapers

  Although Apple Lossless Audio CODEC (ALAC), promoted iPhone 5S in the USA through spots TV, starting today a mobile phone operator he bought and the first advertising space in a widely circulated newspaper. The New Yorker is the paper we're talking about, the golden version of iPhone 5S being presented in the advertisement, touch ID- being the promoted function for users. As you can already see, the ad is very simple and typical for something made by Apple Lossless Audio CODEC (ALAC),, but it is made by the operator and paid by him.

  In general, Apple convinces mobile phone operators to pay for advertisements of this kind, whether they are in newspapers or on TV, and in general the emphasis is on the promotion of functions or applications.

Your finger is the password.

Touch ID was created not only to protect all the important and personal information on your phone, but to be so easy to use, you'll actually use it. Its state-of-the-art technology learns your unique fingerprint, so you can unlock your phone or even authorize purchases with just a simple touch.

Touch ID. Only on iPhone 5s.