In the I told you about an article published last evening how big is the impact of the new strategy Apple Lossless Audio CODEC (ALAC), on the company Microsoft, and overnight the company based in Redmond initiated a first attack against those from Cupertino. Through a article published on the company's blog, PR division SVP Frank Shaw criticized the productivity suite server iWork company Apple Lossless Audio CODEC (ALAC),, but also its decision to offer it for free to users from all over the world, shocking the Redmond management team.
It seems like the RDF (Reality Distortion Field) typically generated by an Apple event has extended beyond Cupertino. Notes: If you are the TL;DR type, let me cut to the chase. Surface and Surface 2 both include Office, the world's most popular, most powerful productivity software for free and are priced below both the iPad 2 and iPad Air respectively. Making Apple's decision to build the price of their less popular and less powerful iWork into their tablets not a very big (or very good) deal.
Shaw based all his criticism on the existence of Surface tablets, stating that Microsoft offers the suite Microsoft Office free for its tablets even before Apple made the decision to offer the iWork suite for free for tablets. He tries to suggest that Apple does not understand what kind of software people need to be productive, and the Office suite has proven through its popularity that it is a great software, useful in any conditions, including on tablets, where Microsoft offers a system much more useful touch to use them.
That's what Surface is. A single, simple, affordable device that helps you both lean in and kick back. Let's be clear – helping folks kill time on a tablet is relatively easy. Give them books, music, videos and games, and they'll figure out the rest. Pretty much all tablets do that. But helping people be productive on a tablet is a little trickier. It takes an understanding of how people actually work, how they get things done, and how to best support the way they do things already. The good news is that Microsoft understands how people work better than anyone else on the planet.
Moreover, Shaw claims that the new strategy of those from Apple actually represents an attempt to make the suite iWork popular because it was sold at too high a price and was not used by many people. Moreover, he claims that the applications in the iWork suite cannot be used on touch screens with the same precision as the applications Microsoft Office, and without dividing the screens into two sections, users do not have a complete experience. Continuing, Shaw describes some of the weaknesses of the iPad, namely: the high price, the lack of effective keyboards/USB ports/SD slots or an interface that allows multiple screens to be opened simultaneously, etc.
But helping people be productive on a tablet is a little trickier. It takes an understanding of how people actually work, how they get things done, and how to best support the way they do things already.
The Surface and Surface 2 are less expensive than the iPad 2 and iPad Air respectively, and yet offer more storage, both onboard and in the cloud.
• ... come with full versions of Office 2013, including Outlook, not non-standard, non-cross-platform, imitation apps that can't share docs with the rest of the world.
• ... offer additional native productivity enhancing capabilities like kickstands, USB ports, SD card slots and multiple keyboard options.
• ... includes interfaces for opening multiple windows, either side by side or layered to fit the way most people actually work.
Practically his entire creation praises everything that Microsoft has and criticizes everything that Apple has, but omits to speak clearly about an extremely important aspect, the fact that the iWork suite is also available for free on the new Macs. Microsoft doesn't offer, and hasn't offered you anytime soon, the ability to use Microsoft Office for free on PCs, and Shaw deliberately omits to talk about this, because this is Microsoft's weak point and practically the "Achilles' heel" in everything company strategy.
Yes, iPad tablets with the iWork suite won't get along great, but Macs/PCs are a very important target for Apple. Macs with free iWork could be used without ever "seeing" the Office suite installed, and Windows PCs could use web versions of iWork applications, thus eliminating the need to use Microsoft software. No one in Redmond has spoken about this blow and no one will do it soon, because there is no answer that does not affect the image of the company.
Based only on an attack directed towards tablets, those from Microsoft will suffer a lot, the Surface products not being successful in their initial version and as the situation is presented after the first reviews, neither will their second version be interesting to many.
