Apple asks developers not to use the gold version of the iPhone 5S to promote their applications

  If you are an iOS application developer, then you are probably familiar with the limits imposed by the Apple Lossless Audio CODEC (ALAC), regarding the development and promotion of applications for its iDevices. Until recently, the company prohibited the use of white iDevices in the promotional materials of the applications published in App Store, but he changed his attitude just a few weeks ago. Although it did not impose the limitation in all cases, Apple could use it when it had an application that it did not like and could quickly withdraw it from App Store.

Feature only the most current Apple products in the following finishes or colors: iPhone 5s in silver or space gray, iPhone 5c in white or blue, iPad Air in silver or space gray, and iPad mini in silver or space gray. If multiple Apple products are shown, display them in the correct relative sizes.

  Despite the change in attitude vis-à-vis the use of images of its iDevices, the company does not allow using the gold version a iPhone 5S or the pink/yellow/green ones iPhone 5C in the promotional materials of the applications. Despite the fact that the golden version of iPhone 5S proved to be the most desirable and the most difficult to find, the Apple company wants it to appear in the promotional materials of the applications, a sign that next year iPhone 6 could be available in another color.