[youtube]http://youtu.be/fgpev9XXHQM[/youtube]
Just a few days later the appearance of the first rumors related to the postponement of the iTV launch in order to focus efforts on the development of an iWatch, an Asian analyst reiterates what we already knew. Having correct information about the products Apple Lossless Audio CODEC (ALAC), still unreleased, mainly due to the fact that he presents his views after the rumors begin to level off, the Asian analyst says that Apple launch un Apple TV with face A7 next year, while the new iTV will be launched in 2015 or 2016. According to the same analyst, the problems generated by the integration of new services in iOS for Apple TV complicates the process of updating the products of Apple Lossless Audio CODEC (ALAC),, the company still offers an Apple TV with hardware older than a year.
We expect Apple to launch a new version of the Apple TV with an A7 processor in 2014, and we forecast 2014 shipments to total 8.2mn units. Shipment growth will be limited unless Apple is able to integrate more TV content, services and its App Store, in our view. We believe the slowdown in Apple TV shipments suggests Apple faces challenges in integrating TV content and services. If Apple wants to launch iTV, the challenges of integrating content and service are more difficult considering the different TV content ecosystems (eg cable operators) in various countries. Moreover, establishing an iTV supply chain is very expensive. Thus we believe iTV launch will be delayed to end-2015 or early 2016 at the earliest.
The Apple TV of the Apple company occupies the first position in its category on the American market and has millions of users worldwide, but this does not motivate Americans to radically improve its functionality. The reluctance is probably related to the possible launch of an iTV in the next period, which will be available in partnership with many cable operators in the US, but its launch is still far from us. Although it started as a hobby for the company, the Apple TV turned out to be a perfect product for those who want to watch content from the iTunes Store on their televisions, Apple also expanding the functionality of iDevices through it, and in the future we can wait for other great things.
